Rebranding is a natural stage of development
Friendly Apartments is growing in tandem with its facilities, team, and scale of operations. Rebranding is a natural step resulting from this growth and reflects what the brand is today and where it is headed as an operator of apartments, aparthotels, and hotels.
The brand now operates on a larger scale than at its inception, serving a variety of property formats. An image was needed that better reflects the brand's current character, maturity, and readiness for further development. The new identity allows for consistent brand communication to both guests and business partners.
What is changing
The brand's communication is changing. Friendly Apartments is gaining a more universal, calm, and elegant image that doesn't limit it to a single type of property. The rebranding strengthens brand consistency across all guest touchpoints.
Our philosophy
The operating philosophy of Friendly Apartments remains unchanged. Guest comfort, attention to detail, and a high standard of service remain key. The rebranding doesn't change the brand's day-to-day operations—it merely changes the way it communicates itself and its values.
New logo
Friendly Apartments
The new Friendly Apartments logo was designed as a symbol of hospitality, warmth, and elegance. The symbol doesn't directly refer to the building or accommodation, but rather to the atmosphere of the stay and the quality of the experience. This makes the logo universal and legible for apartments, aparthotels, and hotels, which the brand is developing and will continue to develop in the future.
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Our motto
Everyday comfort describes what Friendly Apartments offers its guests in their daily stay experience. It refers to a consistent standard, a friendly atmosphere, and attention to detail that have a real impact on guest comfort, regardless of the property or length of stay. This is a clear brand promise that comfort is not an isolated element, but a consistent standard throughout the stay.